Hi 🖤
I’m Nirasha – an entrepreneur, mum of two, and lover of all things beauty.
I founded LashLife back in 2021 and we’ve quickly grown into one of South Africa’s favorite lash brands.
I work directly with manufacturers to innovate lash technology, which has helped transform the lash industry globally. My vision is centered on core beauty: semi-permanent enhancements that you can wake up with and go to sleep with. I aim to change the narrative that lash extensions are unnatural or overly dramatic because lashes can actually be a beautiful, natural enhancement to your features.
Of course, we also love a full-volume, bold look now and then! LashLife is fully customizable, so you can change your style whenever you like. It’s about making lash artistry a form of personal expression. The variety of lashes and tools we offer lets you become your own lash artist and get creative.
Since the launch of LashLife, our innovation and proudly South African contribution to revolutionizing the lash industry has been recognized by Glamour magazine – a major milestone for an ordinary South African girl!
My mission is to continually innovate products that make lash enhancements as beautiful, natural, safe, and effortless as possible.
You can find LashLife online, in Clicks stores and Sorbet salons- nationwide
I hope you love our products as much as I do.
XX
Nirasha Murugan
Founder & CEO
