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Low maintenance beauty for high maintenance girls

Hi 🖤

I’m Nirasha. I’m an entrepreneur, mum of 2 and lover of all things beauty.

I created Zoe Beauty from my spare bedroom back in 2021 and we have quickly grown into one of South Africa's favorite cosmetic brands. 

I aim to innovate products, designed to be purposely different from makeup. Zoe Beauty products are made to elevate your natural beauty instead of concealing imperfections. 

Our product systems give you semi permanent, salon looking enhancements , at home, without the time, price tag and damage that comes with professional enhancements. 

Product development is centered around the every day, South African woman and her budget. 

Zoe Beauty gives you premium quality, affordable prices and good vibes. Especially good vibes! 

I hope you love our products as much as I do


Nirasha Murugan

 Founder & CEO