Hi 🖤
I’m Nirasha , mum of two, entrepreneur, and beauty lover.
I started LashLife in 2021, with one clear mission: to bring DIY lash extensions to Africa and make them a safe, accessible, adaptable and affordable part of our beauty routines.
Since then, LashLife has grown into one of South Africa’s most loved lash brands
I work directly with manufacturers to push boundaries in lash technology. My goal? To reimagine at home lash extensions as a core beauty essential. Something you can wear on your own terms!
Adaptable. Reusable. Collectible.
That’s what makes our system different. With our signature, reusable lash bundles, innovative adhesives and tools, you’re not just applying lashes, you’re curating your own look, your own way
We’re changing the story that lashes are only for drama. With LashLife, they can be soft, bold, or barely there, it’s all up to you.
When Glamour Magazine recognized our innovation, it was more than just a proud moment, it was a win for every South African woman who’s ever felt left out of the global beauty conversation.
LashLife is built for you. For your lifestyle. Your lashes, on your terms.
XX
Nirasha Murugan
Founder & CEO
